Mudassar Malik

Mudassar’s global marketing experience ranges across North America and South Asia. He has spent the last two decades accelerating growth for Technology, Telecom, Banking, and the Advertising industry and is passionate about Design Thinking, Digital Transformation, Intelligent Automation, Modern Marketing, and Brand Culture.
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Recent Posts

4 case studies proving why you need to team-up humans and bots

Chances are, you’ve already heard of the Future Workforce or the Intelligent Digital Workforce, which essentially is a newer way of referring to Robotic Process Automation (RPA). For the sake of clarity, let’s quickly define it and move on to why you need to adopt this disruptive approach.

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Because digital isn't a choice anymore; it's an imperative

“Imperative” is not a word to be thrown around lightly. It stresses upon the vitally important, the critical, and perhaps the unavoidable. At the same time, imperatives needn’t be intimidating for they help shape the world around us as we know it. Likewise, Digital Transformation isn't a choice anymore for any business. It’s imperative because the economy demands people, technology, and business to be unified; to pursue innovative and agile operating models; find newer ways of accelerating growth and profitability. But then, like anything worth achieving, this transformation also requires the right approach and the mastery of three critical outcomes: Experiences, Productivity, and Empowerment.

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One of these 21 Personalization tools will boost your sales

Time and time again, the strategy that is driving business and seeing some of the most significant returns is personalization. Gartner predicts that e-commerce businesses that personalize successfully could see profits rise by up to 15% by 2020. Apart from the vision, strategy, and talent, you need the right tools; and much like a carpenter is crippled without a hammer, our modern business landscape is growing ever reliant on personalization engines.

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I’m Connected but am I Connected to You?

Hi there, it’s me, your customer. The one you spend millions of dollars trying to connect with during the waking hours? Ya, that one. Well, guess what? I am connected. But perhaps the term “connected” is misleading. I prefer to view myself as “empowered.” And if you want to connect with me, you first need to understand what this empowerment is, and I won’t lie, it borders on superpowers!

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Multi-Channel or Omni-Channel: Which Strategy is Right for You?

In the relatively short time that human beings have been on this planet, we have seen a lot of things fall to the wayward and into extinction. In some cases, it was animals like the Dodo bird, the Caspian tiger, or the Baiji dolphin; in others, it was our creations that became outdated like dial-up internet, 8-track cassettes, or what’s even more relevant today, the Single-Channel experience.

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Voice Assistants: Raising Expectations by Empowering the Customer

Voice command technology has mostly been used in smartphones and computers in recent years, but today it’s becoming increasingly common for voice assistants to be incorporated into virtual and home assistant devices, consumer products, appliances, customer service offerings, e-commerce, and more. In fact, as the technologies required to operate voice assistants continue to improve, so too will it become increasingly common for consumers to expect this level of interaction from the brands they support. Most of us are already using voice commands on their smartphones, and it’s expected that this technology will be installed on over 7.5 billion devices by the year 2021. At the 2018 CES event in Las Vegas, there were numerous new prototypes and products that integrated voice assistant technology, proving that this trend is sticking around for good.

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Evolving customer behaviours and expectations

Pursuit of optimal customer experience is driving digital transformation initiatives across all industries because technology is allowing customers to be in direct control of their interactions with us. From the ease of multi-channel digital connectivity to immediacy in service, customers expect frictionless and hyper-personalized experiences that embody simplicity, Do-it-Yourself, and social. Likes of Amazon, Apple, Google, and Facebook are also not making it any easier by setting standards that customers expect every business to match.

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How can we ensure success in personalized experiences

His name is David…not Tom, not John, and definitely not Donald! He is in his early forties, a technophile, practical in nature, and employed as a Senior Manager. He enjoys buying new gadgets, but being a homebody doesn’t eat out, nor travel for vacations. Yet, his shopping app kept sending him options on where to dine out today and where to take his next vacation.

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Who is reshaping Customer Experience?

Believe it or not, Gen-Y (also known as Millennials) is already the largest generation in the Canadian workforce and I’m sure so is the case in most countries. They were being ignored for their lack of income and spending power. However, it has become glaringly obvious that Gen-Y is a gigantic population, holding significantly powerful positions in the industry, and growing their spending power.

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Customer Experience in the digital economy

Pursuit of optimal customer experience is driving digital transformation initiatives; with technology allowing customers to be in direct control of their interactions with businesses. From the ease of multi-channel digital connectivity to immediacy in service, the customers are demanding seamless and hyper-personalized experiences  that embody simplicity, Do-it-Yourself, and social.

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