The word “innovation” is synonymous with advances in technology. However, at its core, innovation boils down to the ability to adapt and discover new opportunities that enable new ways of working, building competitive advantages, and improving people’s lives.

When asked what I do, I usually have an answer queued up and ready to go: I develop and design digital products, services, and experiences for our clients that are rooted in a deep understanding of the user and business goals. Next, they follow up with, “what does it take to design an experience?” and that’s where it gets interesting.

Today, I’m going to take you through mobileLIVE's design...

Ready to launch a new product? A new app perhaps? Do you know if there is a need for it in the market?

In the previous blog, we covered how to utilize Design Thinking to create your Minimum Viable Product or MVP; however, that is only half of the equation.

What do Uber, Airbnb, Instagram, and even the iPhone have in common? Aside from being groundbreaking, disruptive, and wildly successful services and products, they all share a respective point of origin - they all began as an MVP.

Time and time again, the strategy that is driving business and seeing some of the most significant returns is personalization. Gartner predicts that e-commerce businesses that personalize successfully could see profits rise by up to 15% by 2020. Apart from the vision, strategy, and talent, you need the right tools; and much like a carpenter is crippled without a hammer, our modern business...

Have you ever driven down a road that was incredibly uneven or bumpy? Did you ever get frustrated trying to install a piece of software on your computer? Have you ever eaten at a restaurant and had lousy food and even worse service? If you said yes, then you have been a victim of poor user experiences that you haven't forgotten. While UX is a crucial element in both the digital and physical...

Have you ever had one of those unforgettable travel experiences that you just couldn’t help but talk about upon your return? Glad I’m not the only one; however, today I would like to share a particular experience with you, one that may not be what you’d expect. I say that because my excitement wasn’t caused by the country we travelled to, the city we explored, or the attractions we visited....

Brandy, a Generation-Z consumer, comes across an Instagram “like” by her friend for a featured dress. She likes the garment and is interested in purchasing it in a different colour. She decides to go online and compare prices, and while browsing, she is prompted to download the retailers’ app, which would result in a 10% discount off her first purchase. However, after comparing prices,...

I love technology; so much so, that I have made a career out of it. I see its potential, and I see it as the answer to many questions and problems that we as a society face. Technology is not meant to complicate our life; rather simplify it, streamline it, and enable us to do more. And it is these experiences with technology that are at the forefront of the consumer's mind, not the complicated...