Infographic: How to Plan Your Minimum Viable Product

Ready to launch a new product? A new app perhaps? Do you know if there is a need for it in the market?



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16 Ways to Validate & Improve Your MVP

In the previous blog, we covered how to utilize Design Thinking to create your Minimum Viable Product or MVP; however, that is only half of the equation.



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Design Thinking: Turning Minimum Viable into Most Valuable Product

What do Uber, Airbnb, Instagram, and even the iPhone have in common? Aside from being groundbreaking, disruptive, and wildly successful services and products, they all share a respective point of origin - they all began as an MVP.



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One of these 21 Personalization tools will boost your sales

Time and time again, the strategy that is driving business and seeing some of the most significant returns is personalization. Gartner predicts that e-commerce businesses that personalize successfully could see profits rise by up to 15% by 2020. Apart from the vision, strategy, and talent, you need the right tools; and much like a carpenter is crippled without a hammer, our modern business...



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17 UX Trends that are Better than the Rest

Have you ever driven down a road that was incredibly uneven or bumpy? Did you ever get frustrated trying to install a piece of software on your computer? Have you ever eaten at a restaurant and had lousy food and even worse service? If you said yes, then you have been a victim of poor user experiences that you haven't forgotten. While UX is a crucial element in both the digital and physical...



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Design Thinking: Turning Challenges into Opportunities

Have you ever had one of those unforgettable travel experiences that you just couldn’t help but talk about upon your return? Glad I’m not the only one; however, today I would like to share a particular experience with you, one that may not be what you’d expect. I say that because my excitement wasn’t caused by the country we travelled to, the city we explored, or the attractions we visited....



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PRO-Gamification: The Future of Retail Experience

Brandy, a Generation-Z consumer, comes across an Instagram “like” by her friend for a featured dress. She likes the garment and is interested in purchasing it in a different colour. She decides to go online and compare prices, and while browsing, she is prompted to download the retailers’ app, which would result in a 10% discount off her first purchase. However, after comparing prices,...



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Technologies Come and Go but Experiences Last a Lifetime

I love technology; so much so, that I have made a career out of it. I see its potential, and I see it as the answer to many questions and problems that we as a society face. Technology is not meant to complicate our life; rather simplify it, streamline it, and enable us to do more. And it is these experiences with technology that are at the forefront of the consumer's mind, not the complicated...



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Is AR and VR a game-changer for the real-estate industry?

It has been more than four weeks since the “FOR SALE” sign has been up on a house I drive by on my way to work. The house is in a well-known suburb within the western region of the Greater Toronto Area (GTA) where properties have been sold rather quickly in the past. It is priced on par with current market rates and does not suffer from any defects or design flaws. So why has it not been sold...



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