Multi-Channel or Omni-Channel: Which Strategy is Right for You?

In the relatively short time that human beings have been on this planet, we have seen a lot of things fall to the wayward and into extinction. In some cases, it was animals like the Dodo bird, the Caspian tiger, or the Baiji dolphin; in others, it was our creations that became outdated like dial-up internet, 8-track cassettes, or what’s even more relevant today, the Single-Channel experience.



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Design Thinking: Turning Challenges into Opportunities

Have you ever had one of those unforgettable travel experiences that you just couldn’t help but talk about upon your return? Glad I’m not the only one; however, today I would like to share a particular experience with you, one that may not be what you’d expect. I say that because my excitement wasn’t caused by the country we travelled to, the city we explored, or the attractions we visited....



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22 Customer Experience Quotes from some of the Top Brands in Canada

Let’s play a game. How many brands do you think I experience in a typical day? Shall we find out?

It’s 6:55 AM and I’m awoken by the sounds of Lovely Day, by Bill Withers. A smile inevitably crosses my face as the tempo rises, that is, until I hear my girlfriend yell, “OK Google, STOP!” She obviously is not a morning person. Still half asleep, I wander into the kitchen to put on a pot of...



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Technologies Come and Go but Experiences Last a Lifetime

I love technology; so much so, that I have made a career out of it. I see its potential, and I see it as the answer to many questions and problems that we as a society face. Technology is not meant to complicate our life; rather simplify it, streamline it, and enable us to do more. And it is these experiences with technology that are at the forefront of the consumer's mind, not the complicated...



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A Brand Designed, Developed, and Integrated in Canada

What makes an idea powerful? Simple. Ideas are powerful because they are living things, which have an ability to not only evolve and change but change the lives of those around it. mobileLIVE started as an idea, one that continues to evolve each and every day, but remains true to its vision of being a “Canadian Centre-of-Excellence” at the forefront of development and testing services.



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Evolving customer behaviours and expectations

Pursuit of optimal customer experience is driving digital transformation initiatives across all industries because technology is allowing customers to be in direct control of their interactions with us. From the ease of multi-channel digital connectivity to immediacy in service, customers expect frictionless and hyper-personalized experiences that embody simplicity, Do-it-Yourself, and...



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The Digital Telco Imperative

All good things come to an end. 2014 was the first year when the total global revenue of Telcos had a marginally negative growth. Was it the beginning of the end? Will Telcos, the way we know them, not last? My answer is a resounding yes, but their fate hinges on the extent of Digital Transformation they undertake; here is why:



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Top 10 TMT predictions for 2018

Technology is unleashing an unprecedented pace of business disruption and evolution, with the path littered with roadkill of companies which missed the key trends. To address this challenge, we at mobileLIVE have come up with our annual set of predictions; carefully collated through analysis, interviews, and research in the global Technology, Media and Telecommunication space. As most...



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Core digital transformation stack has evolved

While we were still working on mastering Social, Mobile, Analytics, and Cloud (SMAC), Digital Transformation aka (DX) itself has evolved into DX 2.0 representing the priority stack - Internet of Things, Data, Design Thinking, and Artificial Intelligence (IDDA).



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Future-proofing customer experience for steadfast growth

It's 1975, a customer walks into a Nordstrom store in Anchorage, Alaska to return a set of tires. The clerk, saw the price on the side of the tires, reached into the cash register, and handed the man $145.



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